GSR STRATEGY

 AI & Business Automation — Course Index

Module 1: Introduction to AI in Business

• What is AI? Basics of Artificial Intelligence

• Benefits of AI in Business Automation

• Real-World Use Cases

• Overview of AI Tools for Business

Module 2: AI in Social Media Marketing (SMM)

• AI-Powered Content Generation (Text, Captions, Hashtags)

• Scheduling & Automation Tools (Buffer, Publer, etc.)

• Social Listening & Sentiment Analysis

• AI for Ad Copy and Targeting (Meta/Facebook, Google Ads)

• Case Study: Automating a Weekly SMM Workflow

Module 3: AI in Lead Generation & CRM Automation

• AI Tools for Lead Generation (Chatbots, Email Extractors)

• Smart CRM Systems (e.g., HubSpot, Zoho, Pipedrive)

• Automating Lead Nurturing with AI

• Predictive Lead Scoring

• Case Study: Automating the Customer Journey

Module 4: AI in HR & Recruitment

• AI Tools for Resume Screening & Candidate Matching

• Automated Interview Scheduling

• AI for Employee Onboarding

• Chatbots for HR Queries

• Ethics and Bias in AI Recruitment

Module 5: AI for Video Content Creation

• Intro to AI Video Tools (Pictory, Synthesia, Runway ML)

• Script to Video Automation

• AI Voiceovers & Avatars

• Use Cases: Marketing, Explainers, Training Videos

• Hands-on: Creating a Video with AI

 Module 6: AI for Image & Graphic Design

• Tools Overview: Canva AI, Midjourney, DALL·E, Adobe Firefly

• AI for Product Photography & Marketing Graphics

• AI-Powered Photo Editing

• Designing Ads & Posts with AI

• Hands-on: Create Campaign Graphics using AI

Module 7: Integrating AI into Business Workflows

• Automations with Zapier, Make (Integromat), and Notion AI

• Connecting Tools (CRM + Email + SMM)

• AI Chatbots for Business (e.g., ChatGPT, Botpress, Tidio)

• Automation Mapping: Build Your AI-Driven Business System

Module 8: Legal, Ethical & Practical Considerations

• Data Privacy & Compliance (GDPR, AI Ethics)

• AI Limitations & Risks in Business

• Responsible Use of AI in Automation

Module 9: Capstone Project / Live Implementation

• Build an AI Automation Plan for a Business

• Hands-on Implementation:

  • AI Content Calendar

  • Auto-Lead Funnel

  • AI Video for Brand

  • CRM Automation

• Presentation & Feedback

Bonus Tools & Templates

• AI Toolkits for SMM, CRM, HR

• Content Templates

• Automation Maps (PABBLY, N8N Make)

• Prompt Library for ChatGPT & Midjourney